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Day 1
Thursday, January 16th 
9:00 AM - 5:00 PM

Roundtable discussions on:

  •   Email Engagement: Generating exciting email marketing campaigns 

  • Seat at the Table: Social media ambassadors and takeovers

  • Programming: The latest and greatest in programming

  • Email Engagement: Making a better newsletter

  • Seat at the Table: Student Focus Groups

  • Programming: In-person vs. digital programming


Best Practices:

  • Jessica Dow, Penn State Lehigh University - Canvas for Career Courses

  • Karen Ivy, Texas A&M - San Antonio - Using Virtual Reality to enhance students' professional development

  • Matthew French, UNC Charlotte - How to Utilize Social Media and Online Tools in Finding and Engaging Employer Partners

  • Chaim Shapiro, Touro College - Using LinkedIn to Identify Valuable Skills at Target Employers

  • Elisa Seeherman, University of the Arts - LinkUp and Manta

  • Rosa Santana, Berkeley College - Jobscan, JobHero, Padlet

  • Flore Dorcely-Mohr, Berkeley College - Using Zoom for Virtual Networking with Breakout Room Function

  • Harvard University Center for Teaching and Learning with Wix

  • Amy Smith, Hofstra University - Rocketbook


Sponsor Shout Outs from:

  • Career Shift

  • Yello

  • Wix

  • Symplicity

  • Career Fair Plus

  • Vault

  • Graduway


Lunch & Learn Keynote Speaker:

  • Nikki Sunstrum, Director of Social Media and Public Engagement, University of Michigan

5:00 - 7:00 PM
  • Networking reception
    • ​Time and location TBD
Day 2
Friday, January 17th
9:00 AM - 3:30 PM

Best Practices:

  •   Ally Baldwin, Wheaton College, Canva: Benefits & Shortcomings of Pro Subscriptions

  •   Heather Krasna, Columbia University School of Public Health - Advanced Boolean Search for Career Advisors: Google, LinkedIn, Text Parsing & more

  •   Lindsey Plewa, Baruch College: LinkedIn Publisher and Unsplash


Roundtable discussions:

  • Email Engagement: Best practices and tools for getting your message read

  • Seat at the Table: Surveying students using social media

  • Programming: Increasing event engagement


Think Tank/Open Forum Discussion


Lunch and Discussions – Hot topics (New!)

  •    Forget Everything You Know: The Future of Talent  by Manny Contomanolis, PhD., Senior Associate Vice President of Employer Engagement and Career Design at Northeastern University


Wrap Up and Raffle

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